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underwriting guidelines

Community Radio Underwriting
​By investing in KBRP, your message is presented in an uncluttered, commercial-free environment at a fraction of the cost of commercial airtime and you demonstrate your commitment to Bisbee’s cultural and educational experience.


KBRP is in its 20th year on the air and, KBRPradio.com shares our programming and your message with people all over the planet.

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KBRP Underwriting Guidelines:

Underwriting in unique and valuable. It's a cost-effective way to increase awareness of your business. 

Underwriting announcements demonstrate that your business has provided a donation to KBRP.

Because of the non-commercial status of KBRP, underwriting announcements must abide by a very particular set of FCC guidelines. 

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Underwriting announcements may include: 

  • The name of your business

  • The business's location

  • The nature of your business

  • The products and services you offer

The announcement may be no more than 30 seconds in length, about 4 lines of  copy. 

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Underwriting announcements may NOT include: 

  • any mention of price (even if free)

  • a call to Action

  • Inducements to buy

  • Qualitative or comparatative language

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Examples of Underwriting on KBRP: 

"Funding for KBRP and kbrpradio.com is made possible in part by George's BBQ of Bisbee, Arizona. George's has been serving up BBQ in Bisbee since 1921. George's BBQ, 555-555-5555 & Georgesbbq.com"​​

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Make your Underwriter Payment using the PayPal button below. Please note that you can use debit/credit cards for payment as well as PayPal.

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